The motives of the embroidery of Koprivnički Ivanec used for decorating the folk costumes were created from women's inexhaustible inspiration of their living space and the beauty of their surrounding nature. With time, the skills of the embroiderers and their artistic gift have turned the beauties of nature into more and more beautiful and wealthier motives, which gained their titles after herbal motives, from which the embroidery of Koprivnički Ivanec drew it's beauty, liveliness and it's uniqueness. With small and precise stitches without any schemes and plans, today, as before, motives inspired by nature and the country life are being made: tulips, roses, lilies, daisies, tendrils, clover, ears, acorn, oak leafs, even "srčeka" – hearts which are symbols of love, and "vurice" – little clocks which are symbols of transience. The embroidery of Koprivnički Ivanec is being made on a white homemade linen and cotton canvas or on a black plush, cloth and glot. The embroidery represents the native women festive folk costume from the district of Koprivnički Ivanec and it can also be found on a richly embroidered shirt sleeves, on a toe cap and on the shorter edges of large scarfs. Features of the embroidery of Koprivnički Ivanec are a resut of the imagination of embroiderers, the way they arrange, interchange, repeat or complement the motives and their selection between seven colours which are being used in the established order and combinations. A strong red colour dominates and gains attention on the embroidery, which is being supported by lively orange, green and purple colours in a contrast with white, blue or black colours. There are no schemes on how to make the embroidery. This unique skill is being transfered from generation to generation, so that girls and young women learn the skill from their mothers and grandmothers or from older women, skilled embroiderers. The folk costume with the embroidery of Koprivnički Ivanec is today being used in presenting the cultural identity and folk heritage of the residents of Koprivnički Ivanec. Except being used for the making of folk costumes, the embroidery of Koprivnički Ivanec gains new shapes in the modern times. For example, on the contemporary utilitarian and decorative souvenires, which assures it's survival beyond the folk amaterism. The authentic folk costume and the embroidery of Koprivnički Ivanec have survived thanks to the activity of the Society of authentic folklore of Koprivnički Ivanec and thanks to the love and unselfishness of the residents of Koprivnički Ivanec, which nurture, protect and transfer their authentic folk costumes, their embroidery and the art of making the embroidery on to younger generations. The Society of authentic folklore of Koprivnički Ivanec is creditable for the protection of the art of making the embroidery of Koprivnički Ivanec. Members of the society present our heritage with great pride, mainly in their private folk costumes, over one hundred years old, which are hard to fully reconstruct today, especially because the materials and threads from which they were made don't exist any more. That's why the Society of authentic folklore has the goal to make a collection of old original folk costumes, which are fewer and fewer with every day. With our project we want to repurchase, restore and make available to the public the inherited authentic folk costumes with the authentic embroidery of Koprivnički Ivanec from private individuals which can't adequately take care of them or don't want to possess them any more. Through our folk amaterism, our goal is to properly take care of the folk costumes and keep them safe for the next generations.