MAKE AN IMPRESSION. WHEN THE CINEMA POSTER IS INVENTED The cinema poster remains today one of the main frames of the film’s advertisement, it is one of the visuals that brings the public to the screen, an image intended to convey the first impression. Promotional tool, the poster is also a creative medium. A reflection of artistic trends such as Art Nouveau and Fauvism, over the decades it has seen its creators question its place in urban space, and by the same token, its impact on the walker. The poster, whatever its format, must captivate as it must amaze. It is to this walk on the borders of dreams that fifty posters from the collections of the Jérôme Seydoux-Pathé Foundation and private collections invite. Mirror of a world that testifies to the birth of cinema, they are accompanied by photographs and filmed images from the Albert Khan Museum, drawings from the Library of Police Literature, promotional documents and excerpts from films that they promote. THE GALLERY OF DEVICES, NINE DECADES OF CINEMATIC INVENTIONS The Foundation is once again exhibiting its collection of cameras, projectors and accessories in a new dedicated space and a new scenography. These cameras produced by Pathé for 90 years trace a history of cinematographic techniques and practices when film was the only possible medium for the moving image. So many film formats invented, so many machines created that recount the conquest of cinema as an essential leisure activity, from the first screens equipped with the Lumière Cinematograph to the introduction of cinema in living rooms thanks to the clever Pathé-Baby. Charles Pathé, a visionary industrialist, had his engineers design multiple devices accessible to the greatest number, by simplifying the required manipulations and their operation. Until the 1970s, Pathé maintained its status as a creator of cinema at home, constantly offering new innovations adapted to technological advances. The exhibition of about fifty devices, including the most emblematic in the history of cinema such as the camera. Professional Pathé, the Pathé-Baby and Pathé-Rural projectors or the flagship 1960s camera, the Pathé-Webo M, is complemented by the screening of excerpts from contemporary documentary films from their commercialization, as well as by the didactic films showing the secrets of their functioning.

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