Dear readers, through our collective efforts we have created this video and this message with the intention of drawing attention to issues and ideas that, unfortunately, have accompanied the Armenian people throughout most of their history. As active young individuals who have walked, continue to walk, and will keep walking in various directions through meaningful civic engagement, we want to focus public attention on a topic that may be familiar but is far from outdated: recognizing what is national, preserving and transmitting our values, resisting cultural alienation, remaining rooted, and appreciating our ancient ethnic identity—while also working to improve and strengthen it.

We have never believed in settling for less. Complacency is unacceptable not only in knowledge but in every aspect of life. Therefore, the goals and aspirations of us and many Armenian youth are grounded in a simple truth: the necessity for progress and development, dictated both by our times and by the future we hope to build. We must remain open to innovation and combine it with what we already have, creating a meaningful symbiosis that can guarantee a prosperous future.

It is from these values and concerns that the idea of our cultural video emerged. It became a visual reflection of our vision—a way not only to speak about values but to bring them to life and share them with others.

This project was not born out of a desire for competition, but from our collective belief that every healthy society is built by active, thoughtful youth who remain faithful to their spiritual roots. While creating this video, we did more than complete a project—we experienced the true power of unity.

Every member of our team played an essential role: one developed the idea, another shaped the content, another handled the technical aspects. But most importantly, we worked as one. That unity became our greatest achievement.

We also want to deliver an important message: to create something valuable, one does not need financial gain, an official title, or external support. When you act with sincere intentions—to reveal beauty, to preserve what matters, and to show what often goes unnoticed—you create something capable of influencing people’s thinking. With our small team, we tried to take a small step toward a meaningful idea.

This video united us not only through work but through human connection. Throughout the project we met, bonded, learned to trust one another, and realized that our greatest achievement is the relationships we built. The true victory is not a possible award, but the experience and friendship that will stay with us for years.

In the film, we highlight qualities that shape our national character: kindness, care, unity, cultural richness, responsibility, and devotion. We sought to remind viewers that our people have survived for millennia not only because of their alphabet, church, or history but because of the values preserved within every Armenian. These values form our identity, and if we want a bright future, we must not only safeguard them but also develop them in ways that meet the needs of the modern world.

Everything begins with self-knowledge. We must study our history, culture, and traditions and recognize the richness we possess. Only by understanding ourselves can we build an Armenia with a unique identity—one that blends innovation and tradition.

With that conviction we present our work. It is not just a video but a message from our generation: we are ready to work, create, unite, and contribute to the thriving, proud, and unique future of our country.

The video is built on a symbolic storyline. Six of us received an unexpected letter inviting us to Hayravank. Responding to the mysterious message, we found a clue directing us toward a culturally rich place. This “journey” led us to the kitchen—a space that best represents our traditions. We discovered flavors, prepared traditional dishes, and created a generous Armenian table. At that moment the author of the secret letter revealed himself. His goal was not only to gather us but to help us strengthen our friendship, appreciate the country we live in, and recognize what we can be proud of.

This message became the essence of our video. We want foreign viewers to see a nation small in number but large in mission—capable of preserving, creating, and striving. And we want Armenian viewers to remember that culture does not live only in books or monuments—it lives in us, in our meals, language, habits, and the warmth we show each other.

Our message is simple: culture is passed on through love, care, and shared experiences. By uniting tradition and innovation, we build an Armenia that is both modern and loyal to its ancient roots.